How much does webinar software cost?

Here's where the main platforms start (entry tier, retrieved June 2026 — always check current rates):

• Presentr — from £29/mo, 7-day free trial (AI-first automated webinars).
• Demio — from $45/mo billed annually.
• WebinarJam — from $49/mo.
• Zoom Webinars — ~$79/mo (500 attendees).
• Livestorm — from $88/mo billed annually (has a limited free tier).
• GoToWebinar — from $89/mo billed annually.

For a broader breakdown, see our guide to the best webinar software.

Three things drive the number: attendee capacity (bigger live audiences cost more), billing term (many headline prices require annual billing), and features gated to higher tiers — AI chat, automation and CRM integrations are often not on the entry plan. Compare the real monthly cost for the features you actually need, not the headline rate.

The cheapest plan isn't always the cheapest outcome. On automated webinars, a tool that plays simulated chat can't answer buying questions, which costs you conversions. A platform with real AI chat and behaviour-based follow-up often pays for itself on lead generation. Webinars are already cost-effective on a per-lead basis — see our webinar statistics.

A few tools (Livestorm, for example) have limited free tiers for small, short sessions. Most capable software is paid, but many — including Presentr — offer a free trial so you can run a real session before paying.