Use case — lead gen

Webinars that actually generate leads. Evergreen.

Stop running live events that get 120 sign-ups, 40 attendees, and a single spreadsheet you never revisit.

Why most webinars stop generating leads after week one

  • Your live webinar got 300 registrations. Two weeks later: zero. Nobody's promoting it any more.
  • You've got a great 45-minute talk from your founder — and it's gathering dust on YouTube.
  • The 'watch replay' link has a 3% click rate because there's no urgency and no chat.
  • UTM attribution stops at registration. You never know which ads generated which customers.

Always-on funnel

Your best webinar runs 24/7 with a just-in-time feel. Paid ads, organic, referral — every channel converts on its own timeline.

Lead capture built-in

Gate with a registration form. Require work email. Filter for specific domains. Lead enters your CRM via the Inngest webhook or HubSpot sync (MVP 2).

Full funnel analytics

See drop-off per minute, interaction response rates, and which UTM sources bring the highest converters. Export to CSV for your BI tool.

How it looks in practice

How an indie founder turned one talk into their top lead source.

A solo founder recorded a 38-minute 'How we went from 0 → $1M ARR' talk. Added 4 poll interactions, a mid-video CTA to book a call, and a final offer interaction with a 20%-off code valid for 24 hours. Ran paid traffic to it. 18% of registrants booked the call. 2 months later: 11 closed deals, all attributed cleanly in analytics.

Common questions

How does this work for cold traffic from paid ads?
Send the ad traffic straight to the registration page with your UTM tags. The tags persist to the registrant record so you can tie closed revenue back to the campaign.
Can I A/B test the webinar content?
A/B testing on registration pages is on the roadmap (MVP 2). For now you can clone webinars to test different CTAs, thumbnails, or interactions against each other.
What about GDPR / consent?
Presentr stores only what your registration form collects. You control the fields + any consent checkbox. The platform doesn't set marketing cookies or track outside your own funnel.

One great webinar. Generating leads forever.

Point your ads at it. Wake up to registrants.

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