Just-in-time webinar
A just-in-time webinar offers each new registrant a session starting in just a few minutes — combining the convenience of on-demand with the urgency of a scheduled live event.
How just-in-time scheduling works
Instead of asking visitors to come back at a fixed time (and risk forgetting), a just-in-time webinar shows a session 'starting in 5 minutes'. The attendee registers and watches almost immediately, while still feeling the momentum of an event that's about to begin.
Why it converts
It removes the biggest leak in live webinars — the gap between registration and the event, where most no-shows happen — while keeping a sense of urgency that pure on-demand can lack. It's a popular default for evergreen lead generation.
Just-in-time vs. on-demand
On-demand starts the instant someone registers, with no wait at all. Just-in-time adds a short, deliberate countdown for urgency. Many platforms — including Presentr — let you offer both. See best on-demand webinar software.
Related terms
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